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Discover how to build a high-performing PMM team

Courses

Our brand new course, Building a PMM Team Certified: Masters, has been specially-designed to give aspiring product marketing leaders the skills and knowledge they need to develop thriving product marketing teams.

Course overview

Led by renowned marketing strategist, Andrew Hatfield, Building a Product Marketing Team is designed for marketing heads, product managers, and business leaders looking to build and grow high-performing product marketing teams.

The course equips you with the skills, knowledge, and insights you need to successfully overcome the challenges involved in establishing a product marketing function that accelerates growth and delivers greater alignment across your organization.

Through the five-module program, Andrew outlines the vital steps managers can take to secure stakeholder buy-in, set the right goals, develop thriving PMM teams, and effectively demonstrate the value of product marketing.

Want a better product-market fit? Want to scale and grow faster? Want to prove yourself as a team leader? Or all of the above, but aren’t sure where to start? Then look no further than Building a PMM Team Certified: Masters.

Enroll today

By the end of this course, you'll be able to:

💪 Successfully and effectively secure executive sponsorship for a product marketing team.

📈 Prove and demonstrate the value of product marketing to key stakeholders.

💰 Justify budget and organizational change for a new team.

⏰ Set goals and define what success looks like for your specific department.

🗺 Build a roadmap that’ll give you a clear path toward a strong, happy, successful product marketing team.

Led by Andrew Hatfield

Andrew Hatfield has over 25 years experience working across startups, enterprise, and government. Throughout his career, Andrew has focused on two things - building teams with amazing cultures and solving problems customers care a lot about. In his experience, those two are inextricably linked - you can’t succeed at one without the other.

With a track record of launching new products, scaling startups, and turning businesses around, Andrew knows how to build supportive and collaborative teams that work across organizational boundaries.

What’s included when I enroll?

👨🏼‍💻 6 hours of OnDemand course content for you to work through at your own pace.

50 exam questions to test your knowledge and consolidate your learning.

🎬 12 stimulating activities and frameworks to get your brain active and put all the theories into action.

🔥 Fireside chats from experts in the field that are sure to inspire and equip you with all the knowledge and skills you need for an effective and profitable PMM team.

🧠 Access to the course and all resources for life.

🔖 Building a PMM Team certification, if you pass all the exams.

Written by:

Product Marketing Alliance

Product Marketing Alliance

Product Marketing Alliance

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Discover how to build a high-performing PMM team