Members-only Go-to-Market How to brief the sales team on marketing campaigns Studies indicate that over $1 trillion can be lost in one year if the sales and marketing teams are not on the same page. This post explains the campaign briefing and its strategies to help the sales and marketing team work toward one common goal to increase revenue....
Members-only How to launch an API into a market, and keep it there Nick Knuppe, Product Marketing Lead at Mollie discusses Go-to-Market, and how to launch an API into the market (or several) and keep it there....
Members-only Membership content Introducing a cross-functional Go-to-Market framework to a 170-year-old company - and making it work My name is Mike Drukker, and I’m a Senior Manager for Product Marketing at Reuters. I’m excited to share with you how we introduced a brand new go-to-market framework to our long-established organization with the support of all our internal stakeholders....
Members-only Proactively improving your go-to-market function | Derek Osgood, Ignition In this episode of Product Marketing Life, host Mark Assini is joined by Derek Osgood, CEO of Ignition, where they chat about all things GTM....
Members-only Reports The State of Go-to-Market Report 2022 is here Get your copy of the State of Go-to-Market Report 2022. Discover unmissable intel, refine your knowledge of key GTM principles, and gain knowledge that’ll help improve launches for your upcoming products and features....
Members-only Go-to-Market Why you need a public product roadmap One PMM trend I feel strongly about is that the next wave of great product companies will all have a public roadmap. Roadmapping tools like LaunchNotes have made these easy to build and maintain, so I predict this’ll become the norm for any startup or scale-up that views itself as product-led....
Members-only Customer & Market Research Using customer feedback and win-loss interviews to improve your product Customer feedback and win-loss interviews are among the most effective ways to gain a firm understanding of how your product has been received, and how you can make changes, where needed....
Members-only Podcasts The benefits of a Go-to-Market playbook | Clayton Pritchard In this episode of Product Marketing Life, host Mark Assini and Clayton Pritchard discuss the benefits of having a Go-to-Market playbook to help your product marketing team....
Members-only PMM Talks | The State of Go-to-Market | OnDemand It goes without saying: the go-to-market process is a pivotal part of the product marketing function - period....
Members-only Go-to-Market How to lead a collaborative Go-to-Market strategy Bringing a new product or feature to market requires careful planning and a whole lot of cross-functional collaboration in order to be successful....
Members-only Go-to-Market Going-to-market in a crisis: 5 key steps to a successful launch Anna Pomerantseva outlines 5 key steps to consider when planning a Go-to-Market strategy in a time of crisis....
Members-only Go-to-Market The influence of PM/PMM relationships in go-to-market strategy Shirin Shahin, Product Marketing Leader, and Consultant gives some insights and advice on the relationship between PMs and PMMs, focusing on this dynamic during a product launch...
Members-only Articles What is beta testing? And how is it done? A term originating within software development, beta testing plays a critical role in gaining feedback from users about a product and/or its respective features. Once this phase has been completed, the product in question is on the cusp of being launched amongst the target market....
Members-only Go-to-Market Go-to-Market strategy: startups vs scale-ups vs enterprise The one thing which many people don’t take into account is that your go-to-market strategy needs to be adapted for different organization sizes. Our latest article uncovers the best steps to take for either start-up, scale-up, or enterprise organizations....
Members-only Reports State of Go-to-Market Report 2022 survey Complete the survey and help us kick off 2022 with the State of Go-to-Market Report 2022, a write-up dedicated solely to the nooks and crannies of GTM. Share your invaluable expertise, and help us deliver a report jam-packed with transferable insights....
Members-only Convince the boss: Go-to-Market Certified Secure the financial support you need from key stakeholders, enrol in our certification course, Go-to-Market Certified, and refine your GTM credentials....
Members-only Dotting the i's and crossing the t’s: Refine the intricacies of your Go-to-Market strategy [eBook] Dotting the i's and crossing the t’s: Refine the intricacies of your Go-to-Market strategy hones in on the intricacies of an area every product marketer simply has to succeed in their role....
Members-only Go-to-Market This handy Go-to-Market guide covers everything from Go-to-Market strategies and driving factors to easy to understand examples, so you can start off on the right foot....
Members-only Go-to-Market | OnDemand So you want to upskill in go-to-market? Good decision. We’ve curated this selection of presentations from across our events so you can get up to speed fast....
Members-only Go-to-Market Certified Wanna master the art of Go-to-Market strategies? Now’s your time to shine. We’ve teamed up with G2’s Director of Product Marketing, Yoni Solomon, to deliver the masterclass of all masterclasses....
Members-only Go-to-Market templates From launch checklists and launch tier frameworks to internal roadmap templates, go-to-market strategies and content mapping examples, here's where you need to be....
Members-only Go-to-Market templates | Coda From launch checklists and launch tier frameworks to internal roadmap templates, go-to-market strategies and content mapping examples, here's where you need to be....
Members-only Go-to-Market templates | PDFs From launch checklists and launch tier frameworks to internal roadmap templates, go-to-market strategies and content mapping examples, here's where you need to be....
Members-only GTM live workshops Join workshops with GTM experts to cover every aspect of the Go-to-Market motion. Created for all functions involved for maximum impact....
Members-only Meet the Masters: Go-to-Market with Yoni Solomon Tune into our brand-new podcast series, Meet the Masters, and join host Yoni Solomon, VP of Product Marketing at Gympass to discuss all things go-to-market strategy, how to launch with precision, and much more....
Members-only New product features email template Keep customers up to date with new features added to your product through email - and use this template to do so easily....
Members-only New product features one-pager template Keep your customers and stakeholders up to date with new product features - and use this one-pager template to do so easily....
Members-only Product Marketing Framework Product marketing is an enthralling yet complicated area; there are a whole bunch of different concepts you need to master inside and out to satisfy your customers, motivate your team, and optimize your product. Enter our Product Marketing Framework....