Dave Kim

Group PMM at Lyft - built & led the consumer product marketing team that successfully launched a major app redesign, subscriptions & new businesses. Previously at Uber, Google, Pinterest & Microsoft.

Establishing the product marketing function: how to help younger organizations realize the value

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Establishing the product marketing function: how to help younger organizations realize the value

"For anyone joining a younger organization who mightn’t even have a PMM org set-up, this can feel like the impossible task, but the good news is, it’s achievable and I’ll share the four key lessons I’ve learned throughout my career as a PMM to help you get there."...

Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. And it did just that.

Let’s elevate product marketing together.