This article was taken from a Masters of Product Marketing presentation in December 2021 when Jameelah Calhoun was Head of US Consumer Product Marketing at Audible. She is now the Global Head of Product Marketing at Eventbrite. Samantha Wu is still the VP of Global Brand & Product Marketing at Facebook.

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In this article, we’re going to talk to you about an issue that’s close to both of our hearts: diversity and inclusion (D&I) in product marketing. No, D&I isn’t just some buzz phrase to use in socials, it’s something that is absolutely vital to success in every field of life. We want to live and breathe it, both in our personal and professional lives.

But first, a breakdown of the agenda:

  • Why diversity and inclusion matter in product marketing.
  • Campaigns that have amplified voices.
  • How to infuse D&I in your organization.
  • How we’re handling it.
  • Key takeaways.

Why diversity and inclusion matter in product marketing

Before we dive in, here’s a little bit of background on who we are and why diversity and inclusion matter so much to us and the companies we work for.

Meet the needs of your customers: Samantha Wu

I'm Samantha Wu, and I lead the brand and product marketing function for the Facebook app. I grew up as a kid who loved to tell stories through pictures. I always thought I'd be an artist, but after going through school, I realized I had to make a living.

After doing a stint in marketing as an intern at L'Oreal, I realized that marketing is such a balance between art and science. I fell in love with it from there! I was working with engineers and product managers at Facebook to help them understand why it mattered for them to understand the consumer for what they were building.

Three female-presenting people of different races smiling and talking at a work desk.

At the end of the day, as a product marketer, you're making sure that you're delivering an experience to a consumer that delights them and meets their needs. And I don't think you can do that unless D&I is really core to your methodology.