Thursday, September 22
Time: 9am PT | 12pm ET | 5pm BST

Weekly free product marketing live session.

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It's a heartbreaking moment when someone signs up for your product and never uses it. All that hard work and effort it took to get them there, turns to dust.

From there, you've to try and guide them through learning curves and distractions to their ultimate goal - value.

Lyla Rozelle, Director of Customer Enablement at Appcues, will be joining this week's PMMnow to share how to break down how to empathetically engage users after they've signed up, and beyond!

Join this session as we cover:

  • How to create a strong foundation in a user's early days.
  • Evergreen product adoption tactics after onboarding.
  • Best practices for product adoption messaging.
  • Heaping with examples of product experiences, emails, and in-app messaging.

About the speaker

Lyla Rozelle, Director of Customer Enablement at Appcues has been working on all things product adoption, onboarding, and customer love since 2015.

She's currently heading up customer enablement at Appcues where she works on onboarding, product adoption, customer experience, advocacy, and more.

REGISTER NOW