A little bit about Yi Lin

Yi Lin Pei is the Director of Product Marketing at Teachable. She has 11 years of experience in B2B and B2C SaaS, IoT, CPG, and consulting, and has built successful product marketing functions from the ground up.

In her spare time, Yi Lin is also a tech and product marketing career coach, helping high-achieving individuals find and land their dream roles.

At Teachable, Yi Lin and her team help to build products that transform experience and know-how into thriving businesses.

Key talking points

Mark and Yi Lin dive into how anyone can make the transition into product marketing, even without prior experience. They also discuss the differences between what being a product marketer means at different companies, whether they are B2B, B2C, SaaS, a startup, or a mature business.

Want to get involved?

If you wanna flex your podcast skills and appear on Product Marketing Life, contact Rose and register your interest: rose@pmmalliance.com

Want to learn more?

Product marketing is a cross-functional, dynamic, and rewarding profession that plays a crucial part in the success of any business.

The Transitioning to PMM Certified: Masters course will empower you with the knowledge you need to start a career in this exciting and ever-evolving field.

By the end of this course, you’ll be able to:

✅ Understand why and how someone may transition into product marketing.

🤔 Know for sure whether product marketing is the right path for you.

💰 Plan your move into PMM from other specific job roles, such as product management, sales, and marketing.

✅ Implement the essential skills you’ll need for product marketing success.

🤝 Understand the key role product marketers play during product launches and cross-functional collaboration.

✅ Confidently prepare for your first product marketing interview with our example interview questions.