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Join us for a three-hour Go-to-Market virtual workshop

Events | Go-to-Market | Learn

Learn how to harness the power of tools, teams, and tactics to leverage your next product launch.

About the GTM workshop

PMMs are strategic thinkers, so while some might think we “make the content look pretty”, we have an exciting role to play working with cross-functional teams.

And that’s where this GTM workshop comes in. Get ready to be hands-on over three one-hour sessions, as we dive into stakeholder responsibilities, messaging, positioning, and competitive intel using frameworks, templates, and structure that you can apply to your next go-to-market.

With a blend of group activities, plenty of Q&As, and case studies, we’ll go beyond the templates and apply them for a truly interactive session.

Secure your spot

How does it work?

This workshop will take place as three one-hour sessions with Holly Watson, Sr. Product Marketing Manager at AWS, so you can go away and digest the learnings before coming back for more.

During the three sessions, you’ll examine a case study with the presenter and begin to create your own GTM strategy, incorporating key stakeholders, budgetary constraints, and timescales into your strategic plan.

You’ll also refine the offering and prepare your launch plan, before presenting to your peers at the end of the workshop and receiving immediate feedback from the presenter.

What's included?

🎥 Two hours of relevant and invaluable OnDemand content carefully selected from the PMA archives.

🎁 Bonus footage such as fireside chats, podcasts, and articles from leading PMM experts.

📁 A guided reflective journal that will form part of the workshop activities to help you organize your thoughts and develop a fully realized GTM launch.

📝 A set of standard templates and frameworks to assist with your own GTM launches.

🏅 Certificate of completion.

⏳ Access to an exclusive workshop alumni channel.

"This workshop is great for any marketer trying to strengthen their GTM launch process. The content is very relevant and impactful especially for a PMM that doesn't focus on GTM strategy. I'd highly recommend this course."
Crystal Crouch, Senior Manager of Product Marketing Insurance Partners at KeepTruckin

By the end, you'll be able to:

🔥 Weave together the three components of your company’s overall strategy - your product roadmap, sales pipeline, and marketing programs - into a comprehensive plan with clearly defined goals, stakeholders, milestones, and outputs.

🔥 Live at what we call “the intersection” of your organization’s product, marketing, and revenue teams.

🔥 Successfully launch your organization’s next big idea or capability.

Secure your spot

Written by:

Charley Gale

Charley Gale

Charley is a Junior Copywriter at Product Marketing Alliance. She has a passion for creating new content for the community. She's always open to new ideas, so would love to hear from you!

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Join us for a three-hour Go-to-Market virtual workshop