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2 min read

Life as a product marketing consultant, with May Lauren Arad


A little bit about May

May Lauren Arad is a Product Marketing Manager at RapidSOS, an emergency response data platform that links life-saving data from connected devices with 911 and first responders.

Prior to her role at RapidSOS, May worked as a Product Marketing Consultant, specializing in strategic marketing and brand auditing for early-stage startups.

She helped clients develop their short and long-term marketing roadmaps, drove messaging and positioning to ensure product fit and adoption, and supported companies in defining market segmentation and value proposition - and a whole lot more.

Key talking points

  • An insight into May's product marketing journey so far, including why she became a PMM in the first place.
  • Why May decided to explore product marketing consulting and how it differs from working as part of an in-house team.
  • Potential challenges a consultant may encounter during their career - and how to overcome them.
  • Advice for product marketers considering a career as a consultant.
  • Essential skills needed to succeed as a product marketing consultant.
  • What good messaging looks like, and common mistakes to avoid.
  • Tips for entry-level product marketers.

Get involved

Wanna get involved in the conversation?

It’s easy - just join our Slack channel and rub virtual shoulders with thousands of product marketing enthusiasts.

Access is 100% free, and it’s got a range of channels for you to take full advantage of; from upcoming events and recommended reading, to job opportunities and recommended tools.

And if you wanna flex your podcast skills and join us as a guest on an upcoming episode, contact Rose and register your interest: rose@productledalliance.com.

In the meantime, grab your headphones, get comfy, and check out our previous episodes featuring a host of PMMs from globally recognized brands.

Written by:

Lawrence Chapman

Lawrence Chapman

Lawrence is our Copywriter here at PMA who loves crafting content to keep readers informed, entertained, and enthralled. He's always open to feedback and would be thrilled to hear from you!

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Life as a product marketing consultant, with May Lauren Arad