A little bit about May

May Lauren Arad is a Product Marketing Manager at RapidSOS, an emergency response data platform that links life-saving data from connected devices with 911 and first responders.

Prior to her role at RapidSOS, May worked as a Product Marketing Consultant, specializing in strategic marketing and brand auditing for early-stage startups.

She helped clients develop their short and long-term marketing roadmaps, drove messaging and positioning to ensure product fit and adoption, and supported companies in defining market segmentation and value proposition - and a whole lot more.

Key talking points

  • An insight into May's product marketing journey so far, including why she became a PMM in the first place.
  • Why May decided to explore product marketing consulting and how it differs from working as part of an in-house team.
  • Potential challenges a consultant may encounter during their career - and how to overcome them.
  • Advice for product marketers considering a career as a consultant.
  • Essential skills needed to succeed as a product marketing consultant.
  • What good messaging looks like, and common mistakes to avoid.
  • Tips for entry-level product marketers.

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