A little about Ken
In this episode of Product Marketing Life, host Mark Assini is joined by Ken Oestreich, Founder of Fountainhead Product Marketing.
Over the course of his career, Ken has held a variety of VP-level product marketing roles, including a stint as CMO of bodo.ai.
Today, Ken offers his consulting services to help improve B2B product and marketing alignment, outcome-based goal-setting, and better GTM outcomes, all founded on embracing product-market fit.
Key talking points
During their chat, they discussed Ken's API-based framework for establishing streamlined and transparent exchanges of information between product marketing and its partner teams.
This is a must-listen for anyone looking to formalize or improve cross-functional relationships.
Wanna get involved?
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