In this episode, Collin sits down with the writers of his favorite newsletter, The PMM Files. Collin, Jason, and Aubrey talk about borrowed creativity, three of their favorite product marketing examples, and how to build a swipe file of your own.

Key takeaways

  • How they got started with PMM Files
  • Three of their favorite product marketing examples
  • Advice for building your own swipe file
  • Themes across companies that are doing great with their product marketing strategy

About our guests

Jason Oakley 

Jason is a product marketing coach, consultant, and creator with over 10 years of experience building PMM functions from scratch. 

He has built product marketing teams at three different companies (Klue, Chili Piper, and Uberflip) - each time starting as a founding PMM. 

Now, he is on a mission to help founding product marketers and early-stage PMM teams scale faster, focus on the right work, and drive real impact within their organization.

Aubrey Chapnick

Aubrey is a Senior Product Marketing Manager with around five years of experience in a whole host of product marketing strategies. 

He loves digging into data to understand customer needs and market dynamics to deliver the right product with the right message to the right audience at the right time.

He has spent most of his career in financial services and B2B SaaS serving the Capital Markets Industry.

Get involved

Keen to join the conversation?

Why not take a look at our Slack channel? Not to boast, but our Slack community is the biggest gathering of product marketing enthusiasts on the planet (okay, that was a bit of a boast 😉).

We discuss everything from sales engagement to messaging strategies, and there’s a constant flow of templates, resources, and even the odd ‘roast’. And it's completely free to join!

Don't miss a beat – you can catch all of your favorite product marketing episodes right here: Product Marketing Life.