Members-only On-Demand Be the voice of your customer 6 strategic frameworks to source, centralise, analyse, and communicate your customer feedback internally and externally and most importantly get you to be THE voice of customer that drives alignment across the business....
Members-only How to create a killer value proposition for your customer Nisha Goklaney is a global product marketing leader with over a decade of experience, helping businesses drive meaningful growth through effective product, GTM & marketing strategies....
Members-only How often should you talk to customers? Some tasks are always going to be more important than others but as a product marketer, talking to your customers is critical. Here’s how + how often you should do it....
Members-only Positioning & messaging B2B vs B2C Product Marketing, is there even a difference? There are lots of conversations around the role of a B2B and B2C product marketer, so, here’s our take on the similarities, differences, and what the future might hold....
Members-only Streamlining customer onboarding with a multichannel approach In this PMM Talk, we'll discuss how Product Marketers can take a multi-channel approach to onboarding customers that helps drive product usage early, while reducing costs, increasing margins and improving customer health....