Interviews

Cindy Berman, Product Marketing Manager at Productboard, first heard about PMA’s individual membership plans through Google, while searching for communities dedicated to supporting product marketers and their needs....

Customer Advisory Boards allow customers to give candid feedback on their experience with your company, and we spoke with Bree Bunzel, Head of Global Customer Marketing at Dropbox, who answered questions around building Customer Advisory Boards and customer feedback loops....

In a recent Q&A, Ashima Praveen, Senior Product Marketing Manager at Bumble, took us a little deeper into that theory by proving that translating consumer insights data into concrete strategies can really drive above-market growth....

Kacy Boone, Director of Product Marketing at InVision, discusses her journey into product marketing, her career path to date, why she loves the role, the PM-PMM relationship, essential ingredients for a successful launch, top skills, tips for others, the future of PMM, and more....

Godspower Eseurhobo, Product Marketing Manager at Shortcaste Technologies, took part in the PMM Salary Survey 2019 when a member of the PMA team reached out via LinkedIn. Through one of their updates, Godspower learned about the PMA Scholar Program....

Asya Bashina, Marketing Director at LinkSquares decided to leverage the power of the PMA community, and in doing so found the perfect mentor through our Product Marketing Mentorship Program....

Rebecca Geraghty, Director of Product Marketing at Publicis Media was inspired to take part in PMA’s Product Marketing Mentorship program by the various mentors that have helped her throughout her career....

This week, in How I Got My Job, we’re switching our focus to the increasingly popular world of online language tuition and speaking with Elliott Rayner, Head of Product Marketing at Babbel....

Sean Broderick, Senior Manager of Product Marketing at Altify, was first made aware of our mentor program through the ambassador channel in the PMA Slack community. Initially, he went through the program as a mentee and felt inspired enough to sign up as a mentor....

Building a marchitecture is far from easy, which is why enlisted the help of Ali Hanyaloglu, Head of Global Product Marketing at Akeneo, an expert in the area. Check out his top tips....

Vincent Xu, Marketing Lead at Google shares his expert advice on what to consider when taking your brand global....

Welcome to our exciting new interview series, How I Got My Job, in which we’ll be asking product marketers in leading positions at leading companies how they got where they are today, with a view to helping you follow in their footsteps....

Francisco Bram, Head of Global Product Marketing at Uber shared the essential hard and soft skills PMMs need to make a splash in the industry, level up, or transition in from outside roles....

Whether you're new to personas or a seasoned pro looking to refresh and refine, Grace Kuo, Director of Product Marketing at Udemy for Business has some excellent advice on persona studies just for you!...

How you plan your process pre and post launch can make or break it. Luckily, we spoke with Alex Virden, Senior PMM at EVERFI, who shared some stellar advice on how to put the correct processes in place for a product launch....