Members-only Product Marketing questions week #20 We might be in the run-up to the festive season but us product marketers aren’t slowing down one bit and in true PMM style, there’s a real mix of questions and answers in this week’s round-up....
Members-only Product Marketing questions week #19 If you’ve got some burning questions about customer case studies and sales enablement, this week’s round-up is for you. From interview ideas, outreach templates and training tips, we’ve covered it all and more....
Members-only Product Marketing Questions Week #18 From polls and tool requests to sanity checks and launch matrices, there was a real mix of conversations going off in Slack this week....
Members-only Product Marketing Questions Week #17 If we do say so ourselves, this week’s a corker of a round-up. In it, we’ve got stacks of tips around sales interviews and time prioritisation, buyer persona, user persona and nurture email best practices, and a few B2B SaaS marketing resources for good measure....
Members-only Product Marketing Insider: Shirin Shahin In our ‘Product Marketing Insider’ series, we chatted with Shirin Shahin who has a lot of experience bringing products to market at larger enterprise companies like Constant Contact and Brightcove....
Members-only What product marketers have to say about product marketing Speakers from Spotify, Uber, LinkedIn, Microsoft and more weighed in on the state of product marketing today....
Members-only Product Marketing Questions Week #1 In product marketing questions this week we’ll be covering everything from win/loss strategies and product launch checklists to communicating new product features and announcing price increases....
Members-only Nailing Product Marketing amidst betas and split-tests Great products are built through experimentation. But how do you navigate Product Marketing amidst betas and split tests and still tell a strong story to your audience?...
Members-only Scaling a product marketing team at a fast-growing startup Diana covers the evolution of the product marketing team at Segment as it grew from 10 to 400 people. Diana shares how she built out the team, changed their focus, added team members, and delineated their responsibilities over time....
Members-only Promoted Posts Can the Product Manager lead Product Marketing? An effective product function is the lifeblood of modern companies. As the number of competitors grows thanks to increasingly lower bars to entry, a product that was in blue ocean when it was ideated, can be deep in red ocean by the time it comes to market....
Members-only Product Marketing Is Essential To Every Product A product marketing manager needs to understand a product back to front then communicate these elements to their users. This is not the job of traditional marketers or product managers, instead it needs to rest within a single function at a company....
Members-only Promoted Posts Writing posts on PMA ✍️ Adding content as an author to PMA is easy as we provide a powerful visual editor with familiar formatting options, as well as the ability to seamlessly add dynamic content....
