Members-only Positioning & messaging B2B vs B2C Product Marketing, is there even a difference? There are lots of conversations around the role of a B2B and B2C product marketer, so, here’s our take on the similarities, differences, and what the future might hold....
Members-only Syndicate your existing content on Product Marketing Alliance PMA Contributors can now implement custom canonical links directly in the Product Marketing Alliance for guest posts or multiple versions of the same page....
Members-only Video Marketing 101 for Product Marketers 📹 With the launch of the #video-strategy channel in the PMA Slack Community I thought it would be a good idea to share a presentation from the Product Marketing Summit which is all about video ?...
Members-only Differences in product marketing when supporting a developer tool What skills are needed to break in the role of Product Marketing and what do people deal with on a day to day basis? Let's create a mindmap together about how product marketing is different when targeting/supporting developers or other technical users....
Members-only Transitioning into a Product Marketing career: experiences and lessons learned What’s it like to work outside of Product Marketing (hard to believe, I know)? Join this PMM Talk to hear the experiences of two Googlers who’ve successfully made the transition into a Product Marketing career, and the journey that led them to where they are today....
Members-only So, what is product marketing anyway? Product Marketing has a plethora of definitions, varying depending on company size, industry and even simply because of perspective. Watch this PMM Talk to get the views of two experts with a vast array of experience at companies such as Google and Facebook....
Members-only How to stand out in the PMM job market [Product Marketing Certified: Core Q&A session] PMMs love Product Marketing Certified: Core, but we also know that sometimes, it’s nice to try before you buy. Introducing our free, online Q&A taster session....