Product positioning

Since the COVID-19 outbreak hit hard in early 2020 and much of the world faced economic shutdown, businesses of all industries had to quickly pivot their models to cope....

Recently, I’ve even had conversations with product marketing leaders that have shifted to referring to the role as “portfolio marketing”, which encompasses product, industry, and solutions....

Influencing organisations and stakeholders to stick to your timelines is no easy feat. Everyone’s got their own priorities and KPIs and convincing them to make time for yours too can be testing....

In-app marketing – Everyone’s doing it in bits and pieces. This guide will give you a holistic idea of in-app marketing, what to improve and how to attract, acquire and retain more users. Did you know that it’s 9x cheaper to retain existing customers as opposed to finding new ones?...

If you’ve got a best practice template, cheat sheet, policy, pathfinder or tutorial on the horizon, we’ve compiled a list of everything you need to consider to create technical content that’s engaging, insightful, and understandable....

How to integrate with the wider product team to create customer-led strategies....

A product marketing manager needs to understand a product back to front then communicate these elements to their users. This is not the job of traditional marketers or product managers, instead it needs to rest within a single function at a company....

What are the key components of a successful product release in Covid times? What are the considerations to have during unprecedented times? Which are the key components of effective cross-functional delivery when individuals are remote?...