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1 min read

Analysts and product marketers: the disconnect

On-Demand

May, Thursday 20
Time: 9am PT | 12pm ET | 5pm BST

Weekly free product marketing live session

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Product marketers are usually interested in validating solutions and industry needs - and making an impact on them.

Whereas analysts need to fully understand the functions of a product.

There is a slight disconnect that can exist between these two functions, and in the face of complex products, this can be made much worse.

In this session James and Jordi will explore the nature of that itchy relationship in the infrastructure and application delivery world.

Watch this PMMnow session as we cover:

✅ How to reduce friction with your analysts  
✅ How to better leverage their expertise

About the speaker

Jordi Mon Companys is a Product Manager and Marketer that dwells with designers and coders throwing market insight, biased opinions and funny comments to product development and product launches.

James Governor is an Analyst & Co-founder at RedMonk. He focuses on developers as the real key influencers in tech. Understanding that people choose technology because of gut instincts, not facts.

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Written by:

Product Marketing Alliance

Product Marketing Alliance

Product Marketing Alliance

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Analysts and product marketers: the disconnect