Members-only 5 steps for effectively leveraging competitive intelligence To ensure the fruits of your research make a substantial impact on your business, make sure you dedicate as much energy to analysis and action as you do research. There are 5 steps you can implement to effectively leverage competitive intelligence in your organization....
Members-only Winning on all fronts: the CI backbone for every department My name's Jonah Lopin, Co-Founder and CEO here at Crayon. My goal in this article is to increase your chances of success by sharing a lot of the learnings, insights, and ideas that have come out of serving our customers as we built the company....
Members-only Product Marketing Summit speaker spotlight: Andy Reid We caught up with Andy Reid, Head of International Product Marketing & Global Competitive Intelligence at Epicor Software ahead of his session at the Product Marketing Summit happening in London on November 26th...
Members-only The 2021 Competitive Intelligence Trends Report has arrived The 2021 Competitive Intelligence Trends Report, our comprehensive exploration of key CI topics is available to download. Download your copy and understand the ins and outs of an essential PMM function....
Members-only Ask the instructor - with Alex McDonnell Do you have questions about competitive intelligence? Why not ask an expert. We have the perfect opportunity for you to pitch any question you might have about competitive intelligence to Alex McDonnell, Market Intelligence Lead at Airtable and an expert in CI....
Members-only Cutting through the noise, with Alex McDonnell This week on Product Marketing Life, host Mark Assini welcomes Alex McDonnell, Market Intelligence Lead at Airtable....
Members-only Competitive Intelligence Competitive Intelligence Certified has arrived Competitive intelligence flags gaps in the market, improves products and services and gives customers what they really want. Build the intel skill set that will leave your rivals dazed and confused with our brand-new Competitive Intelligence Certification....
Members-only How to monitor competitive activity In this article, we walk through how to monitor competitive activity and turn that intelligence into an actionable product marketing strategy....
Members-only Competitive Intelligence Competing is a team sport [OnDemand] GTM teams must adopt a culture of a sharing to increase competitive performance. Jarod Greene, VP of Product Marketing at Highspot, and Adam Houghton, VP Success at Klue, will discuss how you can foster such a culture that promotes your competitive advantage....
Members-only The 2021 guide to competitive intelligence In order to win as a business, you need to analyze your competitors’ strengths, weaknesses, and strategic moves. This 49 page guide covers key business areas, tools and tips for building and actioning your CI program....
Members-only Competitive Intelligence How to make competitive intelligence useable for your team How PMMs make CI findings actionable varies from org to org in a plethora of ways including slide decks, battlecards, one-pagers, and workshops....
Members-only Competitive Intelligence The two most critical areas for improving your competitive enablement program Klue identified five levels of competitive enablement maturity programs exist in, and the actionable steps you can take to progress along each stage. Two key themes emerged as most important for improving the maturity of your competitive program. Here’s what they are, and why they matter....
Members-only Competitive Intelligence Data-Driven Competitive Analysis Despite the ubiquity of data available online, the challenge of fully harnessing it still lies. This ebook provides actionable and hands-on guidance into the world of market analysis and competitive research for product marketing practitioners....
Members-only Competitive Intelligence Competitive intelligence at the speed of DevOps In this article, I'll discuss competitive intelligence as a startup framed in my experience at GitLab, how it affects overall marketing, and share the tools, techniques, and resources we used to get CI information across the DevOps lifecycle....
Members-only Competitive Intelligence Competitive intelligence: How to get it and how to use it competitive intelligence has become an essential strategic tool for developing product marketing and sales enablement programs to drive success. After all, you can’t keep up with the competition if you don’t know anything about them....
Members-only 2021 Competitive Intelligence Trends Report We’ve surveyed product marketers plying their trade at a host of awesome companies, and delivered the 2021 Competitive Intelligence Trends Report, the latest addition to our collection of reports....
Members-only Competitive intelligence Competitor analysis is vital for strengthening your go-to-market strategy and driving product innovation. In this handy guide, we demonstrate how to conduct the research and use it to full effect....
Members-only Competitive Intelligence | OnDemand So you want to upskill in competitive intelligence? Good decision. We’ve curated this selection of presentations from across our events so you can get up to speed fast....
Members-only Competitive intelligence learning path Continue your professional development with this 5-week CI program....
Members-only Competitive Intelligence Summit, June 2022 Catch up with every session from the Competitive Intelligence Summit and hear from the likes of Adobe, Klue, Slack and Google....
Members-only Competitive Intelligence Trends 2020 Competitive Intelligence Trends 2020 explores the what, why, when, and how of CI, as we lift the lid on how to cut through the noise, leave your rivals in your wake, and claim the PMM perch as your own....
Members-only Competitive Intelligence Trends 2021 survey We're thrilled to announce the sequel to the Competitive Intelligence Trends 2020 is in the pipeline. Complete the survey, offer your insights, and help us deliver a report to remember....
Members-only Competitive Intelligence Trends Report 2022 Understand the competitive landscape, assess your current processes, and unlock insights that’ll help you understand your market rivals in greater detail, with the brand-new Competitive Intelligence Trends Report 2022....
Members-only Competitive Intelligence Trends Survey 2022 Preparation for the Competitive Intelligence Trends Report 2022 is underway. This report will provide you with the essential information that’ll help you refine your existing programs and understand your market rivals in greater detail....
Members-only Have your say on CI Competitor intel is a key component of any product marketer's responsibilities. We know it. You know it. Fancy helping us dive a little deeper? Then have your say in 2020's competitor intel survey....
Members-only PMA Pulse PMA Pulse is the definitive, annual say on which products in the marketplace are - quite frankly put - crushing it. It’s the ultimate seal of approval for vendors who are supporting PMMs with their solutions, and it’s an unambiguous thumbs up for product marketers in search of a new product....
Members-only PMA Pulse 2021 PMA Pulse is back for round two - discover this year's best product marketing tools....
Members-only PMA Pulse 2023 Download PMA Pulse 2023 to discover this year's best product marketing solutions on the market that'll help you excel in your role....
Members-only Porter's five forces template Porter's five forces template is a simple and effective way to scope out the competitive landscape and win that advantage....