What's new in the PMA membership plan?
Considering investing in a PMA membership plan?
Good call. 🙌
Here’s a summary of features that have landed in the laps of existing members lately, so you know what to expect. 👇
June 2022
eBook
Sealing the Deal: The Essentials of Sales Enablement
Templates and frameworks
Value proposition evaluator - Onboarding
The KANO model framework - GTM
Exclusive content
How to grow your product marketing team for enterprise cross-selling | Bazaarvoice
Driving conversions and improving your onboarding funnel | Sitecore & Namogoo
Using customer-centricity to support your business | Axel Security
The challenges of launching a new blockchain application | Oracle
OnDemand
Competitive Intelligence Summit | Catch up with every session from the Competitive Intelligence Summit and hear from the likes of Adobe, Klue, Slack, and Google.
Product Marketing Summit, Seattle | Catch up with all the action from the Product Marketing Summit in Seattle. Elevate your role and amplify growth with the likes of Google, Netflix, LinkedIn, eBay, and so many more.
May 2022
Templates and frameworks
Webcast/webinar strategy template - Go-to-Market
White paper template - Sales enablement
Exclusive content
Product-led growth: The rise of the user | OpenView
Product marketing and user research: From chaos to clarity | Canva
Does product marketing deserve a new name? | Cowbell Cyber
Building a product marketing team from scratch | Microsoft
OnDemand
Product Marketing Summit, Amsterdam | Catch up with all the action from the Product Marketing Summit, Amsterdam. Elevate your role and amplify growth with the likes of Deliveroo, Booking.com, Klarna, and more.
Reports
State of Competitive Enablement report 2022
April 2022
Templates and frameworks
How to reduce your churn rate - Sales enablement
New user email templates - Onboarding
Exclusive content
Data-driven storytelling that actually resonates | Trello
From zero to something: Bootstrapping product marketing | Crane Venture Partners
Why should a start-up invest in sales enablement? | Ometria
Which methods can you use to instill an awesome customer-first approach? | Amazon
The dark arts of data: From sales training to sales productivity | LogicMonitor
OnDemand
Customer Marketing Summit | Catch up with all the action from the Customer Marketing Summit. Master retention and amplify growth with the likes of Google Cloud, Salesforce, Meta, Adobe, and more.
Product Marketing Summit Denver | Catch up with every session from the Product Marketing Summit Denver and hear from the likes of Square, Slack, Instacart, Cameo, Adthena, and more.
Reports
The State of Go-to-Market Report 2022
Head-to-Head: The Competitive Intelligence Playbook 2022
March 2022
Templates and frameworks
Social Media Guidelines - Go-to-Market
Marketing metrics - Go-to-Market
Exclusive content
How to build a customer success toolset with a limited budget | Seenit
Diversity and inclusion in product marketing | Audible & Facebook
3 ways product marketers can accelerate revenue with tailored demos | DemoStack
How to know your consumer in market research and win big | Vancery
OnDemand
Developer Marketing Summit | Catch up on every session from this year's Developer Marketing Summit. Hear talks from the likes of Google, LinkedIn, WhatsApp, Amazon, and more.
February 2022
Templates and frameworks
Customer retention survey - Sales enablement
Follow-up emails for non-responsive prospects - Sales enablement
Exclusive content
How to foster collaboration between sales and product marketing | Talview
Why establishing your product hierarchy is critical to defining a value prop | Eventbrite
Building product principles | Arion
5 tips on how to scale your advocacy program | Scandit
On Demand
Product Marketing Summit Austin | Catch up from this year's summit and hear from the likes of Canva, Salesforce, Dell Technologies, and Ansys
Product Marketing MisUnderstood | Catch up on every session from Product Marketing MisUnderstood, and hear from the likes of Intercom, Crayon, Intuit, and Dropbox.
January 2022
Templates and frameworks
Campaign planning template - Go-to-Market
Value proposition research questions - Positioning
Exclusive content
Shift left: Transitioning from product marketing to customer marketing | Cisco
Product marketer- service provider or master of the universe? | DigitalOcean
Everything a product marketer needs to know about sales enablement | Salesforce
Challenges in product marketing recruitment & how to overcome them | LinkedIn
December 2021
Templates and frameworks
Churn rate prediction framework - Sales enablement
Time to value (TTV) framework - Onboarding
Exclusive content
A PMM's journey to launching a new category | Quantum Metric
Prioritizing personas as an investment in building a comprehensive lifecycle framework | Sovos
The science of product marketing | Achievers
A/B testing: your ticket to defining high intent customers for funnel acceleration | Toast
OnDemand
Product Marketing Trailblazers | Hear talks from the likes of Google, SoundCloud, Miro, Square, and more.
Product Marketing Fundamentals courses
Product Marketing: Fundamentals
Positioning & Messaging: Fundamentals
Sales Enablement: Fundamentals
Free access to an in-person summit
Your ticket to an in-person summit
November 2021
Templates and frameworks
CI for Sales and CS: Training exercise | Sales enablement
How to improve trial-to-subscription conversions | Onboarding
Exclusive content
Challenges in Marketing and Perception to Developers | Wix
Winning on all fronts: the CI backbone for every department | Crayon
Product marketing playbook for sales enablement | Saleshood
How to scale messaging in five clicks | Contentful
OnDemand
Product Marketing Summit London | Hear talks from the likes of April Dunford, and brands like Meta, Expedia, Group, and more.
October 2021
Templates and frameworks
CI for Sales and CS: Battlecard template | Sales enablement
Product upselling email template | Sales enablement
Exclusive content
Product marketing at category-leading companies | Peloton Interactive
Why product marketing deserves a seat at the strategy | Punchh
How to scale messaging in five clicks | Contentful
How to write a killer value proposition | Aventi Group
OnDemand
Masters of Product Marketing | Learn from brands like Facebook, Audible, Gong, Calendly, LinkedIn, and more.
September 2021
Templates and frameworks
CI for Marketing: Competitive positioning reference doc | Positioning
OKRs canvas | Go-to-Market
Exclusive content
Developing personas the right way | Veeam Software
How to develop your sales enablement team | Square US
What product marketers need to know about engaging developer audiences | HERE Technologies
Product marketing driven innovation | Albertsons Companies
OnDemand
Customer Marketing Summit | Learn from the likes of Facebook, Toast, DocuSign, Sage, and more.
August 2021
Templates and frameworks
Customer experience map | Sales enablement
Product requirements document template| Go-to-Market
Exclusive content
Fit to win and scale: how sales enablement & buyer enablement complement each other | IBM
Clarifying your role as a product marketer | Workday
Sales enablement and technology | Sage
Mars and venus research: market insights, meet data science | Tru.ID
OnDemand
Product Marketing Festival APAC | Catch up on every single session from the 2021 Product Marketing Festival APAC.
July 2021
Product marketing learning paths
Templates and frameworks
Value proposition slide deck
Client pitch deck
Exclusive content
Enriching personas with jobs-to-be-done | What3Words
Product marketing's influence on the product roadmap | Conductor
OnDemand
Developer Marketing Summit | Hear talks from the likes of Google, Stack Overflow, TomTom, Wix, MuleSoft, and more.
June 2021
Product marketing learning path
Templates and frameworks
Value proposition template
Exclusive content
How to align product marketing with your company objectives | Babbel
How to build products that meet customer needs | Coinbase
May 2021
Templates and frameworks
Data request form template
B2B segment profile interview questions
Exclusive content
A go-to-market for all | Amazon Web Services
Product marketing toolkits
Research toolkit | Everything you need to embody the voice of the customer.
Competitive intelligence toolkit | Crush your next competitive intelligence project.
Persona toolkit | Nail your personas. Propel your product.
Positioning toolkit | Hit a home run in your next positioning project.
Messaging toolkit | Make a mark with your next round of messaging.
Go-to-market toolkit | Hit your next launch out the ballpark.
Pricing toolkit | Everything you need to nail your pricing strategy.
Sales enablement toolkit | Step up your sales enablement game. Learn from the best.
Product marketing learning paths
Sales enablement learning path | Continue your professional development with this 7-week sales enablement program.
April 2021
Templates and frameworks
CAB strategy one-pager
Segment sentiment audit checklist
Segment hypothesis worksheet
Exclusive content
Product marketing in the industry that started it all | RBC Ventures
Data and CI for product innovation: enterprise vs. startups | GoDaddy
Creating effective marketing demo presentations | Talkdesk
OnDemand
Customer Marketing Summit | Learn from the likes of Slack, Adobe, Zendesk, Dropbox, and more.
PMM Talks | Catch up on sessions from leading experts in the field, including Crayon, Klue, Unbounce, Velocity, and more.
Product Marketing Festival | Hear from the likes of Uber Eats, Avalara, Peloton, Adobe, Gong, and more.
Science of Product Storytelling | Learn secrets for Storytelling success from expert Elliott Rayner, Head of Product Marketing at Babbel.
Strategic Product Marketing | Q&A with positioning maestro April Dunford.
March 2021
Templates and frameworks
PMA marketing mix framework
Pricing strategies framework
Product roadmap framework
30, 60, 90 day plan
Exclusive content
The art and science of storytelling | Extreme Networks
We do what here?! Best practices for sales enablement | Precisely
Crush CX with human-centered design | Tivo
Mind the gap: bridging the divide between sales & marketing | Centro
February 2021
Templates and frameworks
Customer journey map
Cross-sell template
Exclusive content
Jumpstart product adoption with these demand gen tactics | LinkedIn
Competitive intelligence 101 | Formstack
Principle-based product marketing | PRA Health Sciences
Unique challenges of product marketing in legal technology | Everlaw
OnDemand
Product Marketing Rendezvous | Catch up on talks from the likes of LinkedIn, WhatsApp, and Salesforce
January 2021
Templates and frameworks
Converting freemium users to paid users
Porter's Five Forces
Exclusive content
Friction points in product marketing | Morningstar
Product marketing strategies for analyst relations | Jira Align
How feedback leads to more effective, data-driven marketing messages | Unbabel
The art of not launching a product | Sprout Social
December 2020
Templates and frameworks
Competitor SWOT analysis
New Product project planner
Exclusive content
Take your product marketing team to the next level | Narrative Science
Inspiring the next (cloud) generation of users | IEGL Technology
Better together: how technology partnerships drive happiness | RingCentral
Adventures of building a product marketing team | Flatiron Health
Augmenting product marketing: launching a new product inside a billion-dollar company | Duck Creek Technologies
OnDemand
Product Marketing Off-Piste | Learn from 50+ PMM innovators from orgs such as IBM, Uber, Zendesk, PayPal, and Klarna.
November 2020
Templates and frameworks
Product demo checklist
Pricing increase email templates
Guide to pricing models
Exclusive content
What product marketing can learn from brand strategy | Quizlet
Educating the next generation of your sales organization | Shopify
Becoming a translator for the C-suite | Google Cloud
8 tips for effective win-loss analysis | Clozd
October 2020
Templates and frameworks
Market sizing template
Sales confidence survey questions
Exclusive content
The 5 key ‘personas’ behind an award-winning go-to-market team | G2
Connecting content to your bottom line | Precisely
TL;DR: simplifying your message for maximum impact | Samsung Ads
How product marketers can get a seat at the pricing table | Demand Metric
September 2020
Templates and frameworks
Competitor Intelligence checklist
Win/loss email invite templates
Product marketing career table
Exclusive content
Improving conversion (and LTV) by adding steps to checkout | Bespoke Post
How to improve your conversion funnel without changing your product | Vivint Smart Home
Building a bridge between marketing and sales | Oracle
The enablement imperative | Highspot Inc.
Disruptive GTM strategies for exponential growth | Twilio
OnDemand
Strategic Product Marketing | Q&A with April Dunford, Founder of Ambient Strategy and Author of Obviously Awesome, and Marcus Andrews, Director of Product Marketing at pendo.io
Masters of Product Marketing | Catch-up on our 10-week extravaganza featuring elite product marketers, the cream of the crop - the Masters of the industry.
August 2020
Templates and frameworks
Storytelling template
Storytelling example
Product demonstration checklist
Exclusive content
Product launch and land: answering the what, why, when, and how | Dropbox
GTM strategy - 0 to 60 in one quarter | Asana
Driving innovation as a product marketer | DocuSign
Method marketing: immersing yourself with your target audience | Level Ex, Inc.
July 2020
Templates and frameworks
Product launch tiers
Sales Enablement maturity model
Exclusive content
How to nail product positioning when your company needs a refresh | MarkLogic
Establishing the product marketing function: how to help younger organizations realize the value | Lyft
How to craft KPIs for a killer competitive program | D-Wave Systems
Aligning your product marketing with the rest of your company | Calendly
June 2020
Templates and frameworks
Win/loss email invite templates
Sales playbook template
Exclusive content
Using your product to accelerate growth: a product marketers guide to product-led growth | Gainsight
What’s in a name? Adding method to the madness | Lyft
Ways to grow your (product) marketing career | Optimizely
Being customer-focussed at a product first organization | Shopify Plus
OnDemand
Product Marketing Festival | Relive the festival spirit and tune into talks from IBM, Privy, Adobe, Dropbox, Zuora, and more.
May 2020
Templates and frameworks
Guide to pricing models
What is product marketing slide deck
Objection handling script
Exclusive content
How to incorporate the voice of the customer into your product marketing strategy | Amazon
Change tack and move from features to what customers really care about | Juvo
4 ways to sharpen your go-to-market focus with customer segmentation | InsideView
April 2020
Templates and frameworks
Buyer funnel [stages + tactics]
Sales email templates
Exclusive content
Developing a product marketing strategy for a freemium product | HubSpot
Building a data-driven win-loss program | Toast
Built to scale: product marketing at Uber | Uber
Beyond the roadmap: creating differentiation through product marketing love | Deliveroo
Pricing and packaging pricing roadmaps to help grow revenue | Zuora
March 2020
Templates and frameworks
Jobs-to-be-done canvas
Competitor Intelligence checklist
Exclusive content
Successful product marketing at companies of every stage | InVision
Simple strategies to cut through the noise and engage sales | Mirakl
Developing a product marketing strategy for mobile apps | Etsy
Marketing VR apps: lessons from Facebook’s experiences | Facebook
February 2020
Templates and frameworks
SMART template [blank]
SMART template example
Exclusive content
How to become a product marketing scientist | Morningstar
Why PMMs should start thinking like CEOs | Zscaler
January 2020
Templates and frameworks
Pricing increase template
Sales one-pager template
Sales one-pager example
Exclusive content
Turbocharge your growth with segmentation | Unbounce
How to become a strategic partner in 90 days | Twitter
And there's more... 😏
In addition to additional templates, frameworks and exclusive articles, you'll get access to a catalog of content that’s reserved strictly for PMA members, including:
Product Marketing World | Sydney
Product Marketing World | Austin
Product Marketing World | Chicago
Product Marketing World | London
Product Marketing World | New York
Product Marketing World | Boston
Product Marketing World | San Francisco
Sign-up for your PMA membership plan now and access whole lot of content and a whole lot of product marketing expertise.