Considering investing in a PMA membership plan?
Good call. 🙌
Here’s a summary of features that have landed in the laps of existing members lately, so you know what to expect. 👇
June 2025
Exclusive articles
7 product marketing lessons from the trenches | Atlassian
Building and managing AI teammates: A strategic playbook | GrowthPath
Beyond the launch: Unlock the levers to drive real revenue growth | Salesforce
How Salesforce drives global go-to-market success in 4 steps | Salesforce
OnDemand
Product Marketing Summit, Atlanta | Dive into exclusive insights from the experts at Etsy, Atlassian, SAP, and beyond.
Product Marketing Summit, Seattle | Learn how the masterminds at TikTok, Microsoft, Salesforce, and more make product marketing magic.
Product Marketing Summit, London | Settle in for a cuppa and some piping-hot tips from PMM pros at Experian, Sage, SAP, and more.
Templates and frameworks
Product marketing comparison frameworks
May 2025
Reports and eBooks
State of Product Marketing Report 2025
The AI-Driven Product Marketing playbook
Exclusive articles
The AI advantage: New tools for product marketing superheroes | Kate Marshall
How to personalize your product marketing (without being creepy!) | Chameleon
How to make technical product marketing magical and impactful | Katie Miller
A PMM’s guide to building trust through community-led growth | Sermo
12 AI tools to enhance your product marketing | Treasure Data
OnDemand
Product Marketing Summit, Amsterdam | Catch up on the freshest frameworks from product marketing maestros at the likes of DataSnipper, HelloFresh, and Decathlon.
Product Marketing Summit, Dubai | Dive into exclusive insights from the PMM pros at Microsoft, Mastercard, Nissan, and more.
Templates and frameworks
Voice of the customer reporting template
Product launch communications roadmap template
April 2025
Certifications (available to Pro+ and Exec+ members)
Developer Marketing Certified: Core | Walk away with a comprehensive toolkit for crafting compelling content, building engaged developer communities, and utilizing data-driven strategies to effectively promote your software product.
Product Launches Certified: Masters | Learn to orchestrate memorable product launches that drive adoption, exceed revenue targets, and establish market leadership.
Exclusive articles
Finding the freemium threshold: Driving growth without undermining value
The 4 secrets of a strong business strategy
How Uber measures value perception (with formula!)
JustGiving's playbook for strategic influence in PMM
OnDemand
Product Marketing Summit, Denver | Unmissable insights from the product marketing masterminds at Zillow Group, Visa, Stack Overflow, and more.
Product Marketing Summit, Paris | PMMs pros from the likes of Aircall, Decathlon, and Tennaxia share their secrets to success.
Technical Product Marketing Summit | Experts from Salesforce, OpenText, Unity, and more reveal how they translate complex technical capabilities into compelling value propositions.
Templates and frameworks
Customer churn survey template
March 2025
Exclusive articles
6 steps to define your ideal customer profile | Turquoise Health
5 steps to ignite your win/loss program | Catherine Alexander
The 5 key ingredients of impactful positioning and messaging | Copy.ai
Climbing the leadership ladder: How to get noticed and claim your seat | Temporal Technologies
OnDemand
Product Marketing Summit, New York | Featuring insights from top PMMs at Microsoft, LinkedIn, J.P. Morgan, and more!
Templates and frameworks
Statement of work template for product marketing consultants
Quarterly State of the Union template
February 2025
Exclusive articles
Beyond the basics: 5 game-changing AI tips | Google
5 keys to unlock the power of storytelling in PMM | Simon Data
Metrics and reporting: A PMM’s best friend | Salesforce
How ecosystems can make or break your business | Dell Technologies
OnDemand
Product Marketing Summit, Washington, D.C. | Discover best practices and proven tactics from PMM experts at Freshworks, Deloitte, Experian, and more.
Product Marketing Summit, Austin | Uncover exclusive insights from Salesforce, AWS, IBM, and beyond.
Reports and eBooks
Product marketing in the healthcare industry
Product marketing in the SaaS sector
Product marketing in the tech sector
Templates and frameworks
The ultimate metrics framework
Positioning and messaging rollout checklist
January 2025
Exclusive articles
AI-powered product marketing: Trends, tips, and use cases | GitLab
5 fundamental truths for GTM and monetization alignment | Aptiv
How to prioritize and get s#!t done as a PMM | Atlassian
Stand out in any market: 4 winning GTM strategies | SaaS Secrets
Your guide to retiring products and retaining customers | Reapit
Templates and frameworks
December 2024
Exclusive articles
How Adobe leverages AI to transform its go-to-market strategies | Adobe
Defending "best" and "better": Prove your product’s differentiation | AgentSync
One simple rule for better messaging | Punchy
Don't just be a PMM – be a strategic leader | Lattice
OnDemand
Product Demos Summit | Hear from product marketing visionaries at CBRE, MetaRouter, Adobe, and more.
Product Marketing Summit, London | Exclusive insights from April Dunford, Emma Stratton, Tamara Grominsky, and more.
Reports
Product Marketing Salary Report 2024
Top 100 Product Marketing Influencers
Templates and frameworks
AARRR model slide deck
Product launch presentation
November 2024
Exclusive articles
Beyond the glass ceiling: Making your career work for you | DexCare
3 AI use cases to elevate your strategy | GrowthPath
Is category creation worth the hype? | Magnolia
Tapping into the emotions behind B2B buying decisions | Mike Berger
The positioning and messaging playbook: Winning hearts, minds, and wallets | Amaze
OnDemand
Product Marketing Summit, Toronto | Talks from the great product marketing minds at Microsoft, TransUnion, Dayforce, and more.
Product Marketing Summit, Chicago | Exclusive insights from PMM pros at the likes of Google, Walmart, and Skillsoft.
Product Marketing Summit, Sydney | Stellar sessions from product marketing maestros at Uber, Canva, LinkedIn, and others.
Product Marketing Summit, Singapore | Killer keynotes from product marketing mavens at TikTok, Tinder, Twilio, and more.
Templates
Ideal customer profile slide deck
Win/loss analysis findings slide deck
October 2024
Exclusive articles
Ten tips to uplevel your leadership | Microsoft
5 critical mistakes to avoid when building a world-class sales enablement function | Rebecca Mann Kelly
Three techniques to punch up your product messaging | Punchy
The power of prompt engineering: Hands-on AI skills for PMMs | Protopia
OnDemand
Product Marketing Summit, Boston | The hottest of tips and the best of practices from product marketing masterminds at Salesforce, Databricks, and more.
Templates
Sales cadence template | Sales enablement
Product launch post-mortem template | Go-to-market
September 2024
Reports
The State of Product Marketing Leadership
Exclusive articles
3 learnings from bringing AI to market | Salesforce
Story distillation: How to craft your minimum viable story | OWOW
Maximize your product's value with customer-first pricing | Eventbrite
OnDemand
Product Marketing Summit, San Francisco | Get exclusive insights from PMM pros at the likes of LinkedIn, Atlassian, and GitHub.
Templates
Your personal positioning framework | Career
Beta test survey questions | Go-to-market
August 2024
Exclusive articles
Authentic storytelling: The Ray-Ban Meta launch | Meta
Design your PMM path: Your guide to building a life you love | PMM Camp
Build your best marketecture | GhostRanch Communications
Mechanisms to improve your productivity and gain back your time | AWS
Swaying decisions: 8 ways to unleash your inner influencer | Grin
Templates
General marketing board reporting template | Strategy
Launch review framework | Go-to-market
July 2024
eBooks
The Product Marketing Metrics eBook
Exclusive articles
Sales confidence: 6 steps to measure and improve it | Percona
Stop the dysfunction: Three ways to improve information flow | Miovision
Busting the five myths of product marketing | Kentik
Ready, set, go: The three stages of a product launch | GoDaddy
OnDemand
Product Marketing Summit, Seattle: Get the lowdown on all things product marketing from top PMMs at Google, Microsoft, Meta, and more.
Positioning, Messaging, and Storytelling Summit: Learn to capture your audience's attention and showcase your product's unique value, with product marketing maestros from the likes of AWS, Storylane, and OWOW.
Templates
Marketing calendar | Strategy
Stakeholder communication plan | Strategy
June 2024
Exclusive articles
How to present confidently (even when you're not!) | Salesforce
Top five lessons from a three-time founding PMM | Productive PMM
The road to the C-suite: Five career paths, one journey | Sitecore
How to master international product marketing | TransUnion
OnDemand
Product Marketing Summit, Atlanta | Discover best practices and take away proven tactics from PMM experts at Google, GoDaddy, GitHub, and more.
Templates
Competitive intelligence newsletter | Discovery
Feedback tracker | Discovery
May 2024
Reports
2024 State of Product Marketing Report
eBooks
Get inside the mind: Why consumer psychology matters
Templates and frameworks
The SUCCES framework | Positioning
Beta test recruitment email | Go-to-Market
OnDemand
Product Marketing Summit, Amsterdam | Get to grips with key insights from product marketing leaders at Meta, Salesforce, SurveyMonkey, and beyond.
Exclusive articles
How to sell (not just write) great product positioning | Stampli
Reimagine product marketing with generative AI | IBM
How to unlock growth with portfolio and solutions marketing | Veeam
The problem with our problem slides (and how to solve it) | GhostRanch
Fuel revenue growth through win-loss analysis | Clozd
April 2024
eBooks
5 essential templates for sales enablement
Exclusive articles
Messaging your AI pricing model | Mimecast
Drive adoption and expansion with a B2B post-sale journey | Gong
4 steps for building a strategic competitive intelligence program | Cytel
Product marketing in the age of social media | Viral Nation
OnDemand
Product Marketing Summit, Denver | Discover best practices and take away proven tactics from PMM pros at AWS, Adobe, Atlassian, and more.
Product Marketing Summit, Paris | Get to grips with key learnings from top PMMs at the likes of Microsoft, Decathlon, and PayFit.
Product Marketing Summit, New York | Catch up on all the action from the Big Apple, featuring speakers from Slack, The New York Times, IBM, and beyond.
Templates
Tone of voice guidelines | Positioning
Win/loss interview questions | Discovery
March 2024
Reports
State of the Interactive Product Demo Report
Templates
Video production brief | Go-to-market
Hiring a PMM: Interview questions | Onboarding
Exclusive articles
Pressure-testing your product stories: A 7-step framework | 621 Consulting
Positioning: Art or science? | Clari
How to craft a sales pitch that wins | Ambient Strategy
How to write human messaging: Practical tips for better copy | Punchy
Hacking human nature: How applying behavioral science can make your product appear better value | Astroten
OnDemand
Product Marketing Misunderstood | Elevate your product marketing efforts with guidance from top PMMs at LinkedIn, Salesforce, Adobe, and more.
Product Marketing Summit, Austin | Don't miss these powerful presentations from product marketing pros at the likes of Clozd, Upwork, IBM, and AWS.
February 2024
Templates
Requesting a review email template | Discovery
Pricing interview questions | Discovery
Exclusive articles
Bringing product marketing and product management together | topi
Stop being boring: A product marketing leader’s call to arms | TransUnion
Bringing a product-led growth mindset to your product marketing organization | Insider
Making AI your most effective colleague in product marketing | Cloudflare
January 2024
Reports
Top 100 Product Marketing Influencers 2023
Competitive Intelligence Trends Report 2023
Templates
Sales onboarding checklist | Sales enablement
Advocacy strategy template | Strategy
Exclusive articles
Telling stories that stick | Canva
Flirting with feedback: A product marketing manager’s dilemma | Smith+Nephew
Your five-step playbook for successfully raising prices | Zendesk
The power of internal branding in product marketing | Atlassian
December 2023
Reports
Product Marketing Salary Survey 2023 | Global results
Product Marketing Salary Survey 2023 | US results
Product Marketing Salary Survey 2023 | Europe results
OnDemand
Product Marketing Summit, London | Discover proven best practices from PMM maestros at Crayon, Stripe, Amazon, and more.
Product Marketing Summit, Toronto | Get to grips with key insights from product marketing leaders at Microsoft, Oracle, Clozd, and beyond.
Product Marketing Trailblazers | Transform your strategy with top tips from product marketing leaders at the likes of Salesforce, Gong, and Betterworks.
Templates
AARRR model framework | Strategy
Exclusive articles
Mission (not) impossible: 5 key metrics for understanding product marketing success | Mastercard
How to create a compelling story for technical products | 0pass
Reinventing yourself: An approach to reimagining your career, learning, and relationships | Palo Alto Networks
Unlocking synergies: A mile in the user’s shoes | Duke University
November 2023
OnDemand
Product Marketing Summit, Chicago | Learn from product marketing pros at Zendesk, JP Morgan, Nextdoor, and more.
Product Marketing Summit, Singapore | Get inside the heads of PMM experts at LinkedIn, Workday, UPS, and more.
Product Marketing Summit, Sydney | Discover top tips from product marketing virtuosos at the likes of Atlassian, Microsoft, and Uber.
Exclusive articles
How to deliver a killer demo (and train your sales teams to do the same) | vcita
Merely tactical to deliberately strategic | Dialpad
We have liftoff: Turning your launch process from chaos to competitive advantage | Ignition
Analysts are personas too: Best practices to develop your analyst relations strategy | Beamery
October 2023
OnDemand
Product Marketing Summit, San Francisco | Catch up on all the action from legendary product marketers like April Dunford, Tamara Grominsky, Emma Julien Sauvage, and our very own Harvey Lee.
Product Marketing Summit, Vancouver | Elevate your career and enhance your strategy with the likes of Shopify, Zapier, and Jane.
Product Marketing Summit, Boston | Discover best practices and proven tactics from AWS, Adobe, The New York Times, and more!
Exclusive articles
Top ten best practices for driving customer demand | Google Cloud
Product marketing at every stage of growth | Salesforce
The manager's toolkit: Setting up your team for success in product marketing | Atlassian
From service provider to strategic partner: Level up your PMM game | LinkedIn
Templates
MUD framework | Positioning
September 2023
Playbooks
Breaking barriers: Transitioning to the C-suite
How to land your dream product marketing job: A step-by-step guide
Templates
Product sheet | Sales enablement
Customer journey map | Onboarding
OnDemand
Product Marketing Festival | Relive the festival with sessions by TikTok, Square, Amazon, and more
Exclusive content
Shaping your product roadmap: Are you in the driver's seat? | Spendesk
Becoming the voice of the customer - whose responsibility is it? | Entrust
Slay the status quo: How to win in B2B | Zendesk
Embracing ambiguity in product marketing | Intelligent Automation
How to get buy-in from key stakeholders by bringing personas to life | Determ
August 2023
Templates
Sales enablement project assessment template | Sales enablement
eBooks
Navigating today's product marketing landscape: Challenges, trends, and opportunities
The core pillars of sales enablement: Learning the fundamentals
Exclusive content
How to drive more impactful GTM strategies with market and customer insights | Momentive
Building a PMM A-team: More than just hiring | Cato Networks
How to reposition your growing company for success | Lusha
How we scaled product marketing for internal and external success | HiBob
July 2023
Reports
State of product marketing report 2023
eBooks
The essential elements of a customer marketing plan
Surfing the crest of the product-led wave
Exclusive content
How to create a winning go-to-market strategy that everyone will embrace | WalkMe
The evolution of product marketing – Adapting to changing business needs | AppsFlyer
Differentiating your message with world-class competitive intelligence | LogicMonitor
Five actionable strategies for collaborating more effectively with sales teams | Omnipresent
Take control: Make your product marketing team indispensable | Progress Software
June 2023
eBooks
Dotting the i's and crossing the t’s: Refine the intricacies of your Go-to-Market strategy
A long story short - Exploring the fundamentals of compelling product storytelling
Templates and frameworks
Checklist for growing MRR | Sales enablement
Content quality checklist | Sales enablement
Exclusive content
5 tips to level up your messaging efforts | Workiva
Propelling growth: Leveraging product marketing as a strategic function to achieve target OKRs | Fluvio
The three Ps of product marketing: A recipe for driving value at a growth-stage company | Qwick
Effective industry marketing strategies for enterprise SaaS | Beamery
OnDemand
Product Marketing Summit, Seattle | Learn from the likes of Uber, Google, Salesforce, and Microsoft.
Product Marketing Summit, Las Vegas | Catch up on talks from Virgin Pulse, Fleetio, Ignition, and more.
May 2023
eBooks
A long story short – Exploring the fundamentals of compelling product storytelling
Laying the Foundations – Advancing Product Marketing Skills
Templates and frameworks
Best practices when writing product documentation | Go-to-Market
Voice of the customer (VoC) strategy framework | Discovery
Exclusive content
The ‘A, B, Ps’ of GTM prioritization – A framework for crowded markets | Jobber
The role of regional product marketing in helping accelerate growth within new markets | Xero
Positioning change: Change migration through a product marketing lens | Magical
Turn product marketing into a strategic and competitive powerhouse | Airbase
OnDemand
Product Marketing Summit, Amsterdam | Learn from the likes of Booking.com, Google, Atlassian, Mastercard, and more.
April 2023
Templates and frameworks
Inactive user template | Sales enablement
Lead nurturing track | Onboarding
Exclusive content
Go-to-Market: Aligning with growth, product, and sales to drive growth | Uniphore
Go-to-Market best practices: Navigating the web | Workiva
Product-led growth: How to get a seat at the table and prove success as a PMM | Vanta
Pricing and packaging: Working as a cross-functional team | AppOmni
OnDemand
Product Marketing Summit, Denver | Hear from the likes of Databricks, Workiva, Red Hat, and more.
March 2023
Reports
State of Product Marketing Leadership
Templates and frameworks
Account research template - Sales Enablement
Customer Advisory Board (CAB) email invite template - Discovery
Exclusive content
Accelerating your routes-to-market with optimized GTM alignment | CrowdStrike
The price is right! Pricing and packaging in a competitive world | LogicMonitor
Product launches (and re-launches): How to resource, differentiate, and maintain momentum | Salesforce
A practical guide to creating a winning positioning and messaging strategy | Atlassian
Why PMMs are the right choice to be the brand evangelist | Treasure Data
OnDemand
Product Marketing Summit, New York | Catch up with all the action, elevate your career, and enhance your strategy with the likes of Spotify, Google, Salesforce, Microsoft, and more.
Product Marketing Summit, Tel Aviv | Hear from the likes of Lusha, AppsFlyer, WalkMe, Wix, and many more.
February 2023
Reports
Templates and frameworks
5 steps to expanding product adoption in your territory - Discovery
Presenting a new product marketing strategy to stakeholders - Discovery
Exclusive content
Listening without prejudice: Conducting persona studies and taking action from them | Akeneo
Two things that make any PMM indispensable in defining product strategy | AppFolio
Personas and segmentation in product marketing - Are they overrated? | RingCentral
Making connections: The secret to exceptional cross-functional teams | NVIDIA
OnDemand
Product Marketing Summit, Austin | Catch up with all the action from Product Marketing Summit in Austin. Elevate your career and enhance your strategy with the likes of TikTok, AWS, Salesforce, and more.
January 2023
Reports
Templates and frameworks
Content for each stage of the buyer’s journey - Positioning
Sales script with recorded call disclaimer - Sales enablement
Exclusive content
Start strong, drive impact: How to build a strategic product marketing function | HiredScore
Understanding your sales prospect: The complexity of the buyer’s journey | Accusoft
5 key strategies to take your customer obsession to the next level | Google Cloud
The product truth well told: An exercise in storytelling | Microsoft
December 2022
Reports
Top 100 Product Marketing Influencers
Product Marketing Salary Survey | Global results
Product Marketing Salary Survey | USA results
Product Marketing Salary Survey | Europe results
Templates and frameworks
Empathy map template - Sales Enablement
Customer advocacy framework - Sales Enablement
Exclusive content
Key steps to getting your product launch right | SAP
How to build a powerful developer community | Go Language and Google
The field connection: How to build lasting sales relationships | Quantum Metric
The ultimate guide to consumer insights | GoFundMe
OnDemand
Product Marketing Summit, London | Catch up with all the action, elevate your career, and enhance your strategy with insights from the likes of Spotify, Deliveroo, LinkedIn, and more.
November 2022
Templates and frameworks
Sales Cadence Template - Sales Enablement
Voice of the Customer (VoC) Framework - Discovery
Exclusive content
How to turn personas and content intelligence into developer marketing gold | Google
Product marketing as a connector: Bringing teams together and becoming the catalyst for action | Digital Turbine
The science behind gathering feedback from developers | TomTom
Nailing your GTM strategy with the 4 A's | Meta
OnDemand
Product Marketing Summit, Sydney | Catch up with all the action from Product Marketing Summit, Sydney to elevate your career and enhance your strategy. Learn from the likes of TikTok, Microsoft, LinkedIn, eBay, and more.
Product Marketing Summit, Chicago | Catch up with every session from the Product Marketing Summit, Chicago, and hear from the likes of Salesforce, Zendesk, Morningstar, and Expedia Group.
October 2022
Report
Competitive Intelligence Trends Report 2022
Templates and frameworks
Discovery call checklist - Discovery
Steps to closing the deal [Checklist] - Sales enablement
eBook
Get the message: Your ticket to compelling product messaging
Exclusive content
How advocates supercharge product marketing | Influitive
Writing a competitive news briefing that helps everyone keep their cool | Airtable
Moving through the funnel as a product marketer | Spendesk
Doing more with less: 5 assets every product marketer should have and 15 ways you can repurpose them | Google
OnDemand
Masters of Product Marketing | Catch up with every session from Masters of Product Marketing 2022 and hear from the likes of Microsoft, Google, LinkedIn, Recruitee, Uber, and more.
September 2022
Templates and frameworks
Customer segmentation - Discovery
The HEART Framework - Discovery
eBook
"You win some, you lost some": Exploring the world of win/loss programs
Exclusive content
A playbook on how to build a sustainable growth strategy | MacPaw
How to launch an API into a market, and keep it there | Mollie
Understanding user pain points | Kantana
Why competitive intelligence programs fail and what to do about it | Adobe DX
Product marketing in the age of artificial intelligence | Google
OnDemand
Product Marketing Summit, San Francisco | Catch up with every session from the Product Marketing Summit in San Fran and hear from the likes of Klue, Highspot, Kompyte, and Adobe.
August 2022
Templates and frameworks
Engaging your product marketing community [checklist] - Onboarding
Building a sales enablement tech stack [checklist] - Sales enablement
eBook
How to get into product marketing
5 essential templates for successful product marketers
Exclusive content
How to structure your growing product marketing team | Pluralsight
How to build a product marketing team from scratch | Hologram, Realtor.com, HubSpot
The dream team: Product management and product marketing | Ansys
Introducing a cross-functional Go-to-Market framework to a 170-year-old company | Reuters
Reports
Sales Enablement Landscape Vol. 3 Report
July 2022
Templates and frameworks
New product feature [email template] - Go-to-Market
New product feature [one-pager template] - Go-to-Market
Exclusive content
Understanding developer demographics, personas, and segmentation | Panel discussion
A crash course in product marketing | FormAssembly
How Salesforce enables sales at scale | Salesforce
What product marketer can learn from salespeople | Dropbox
Sales enablement for technical PMMs | Grafana Labs
OnDemand
Product Marketing Festival | Catch up with every session from the Product Marketing Festival 2022 and hear from the likes of Square, Atlassian, Slack, and TikTok.
Report
State of Product Marketing Report 2022
Putting A Tag On It: The Product Pricing Playbook 2022
June 2022
eBook
Sealing the Deal: The Essentials of Sales Enablement
Templates and frameworks
Value proposition evaluator - Onboarding
The KANO model framework - GTM
Exclusive content
How to grow your product marketing team for enterprise cross-selling | Bazaarvoice
Driving conversions and improving your onboarding funnel | Sitecore & Namogoo
Using customer-centricity to support your business | Axel Security
The challenges of launching a new blockchain application | Oracle
OnDemand
Competitive Intelligence Summit | Catch up with every session from the Competitive Intelligence Summit and hear from the likes of Adobe, Klue, Slack, and Google.
Product Marketing Summit, Seattle | Catch up with all the action from the Product Marketing Summit in Seattle. Elevate your role and amplify growth with the likes of Google, Netflix, LinkedIn, eBay, and so many more.
May 2022
Templates and frameworks
Webcast/webinar strategy template - Go-to-Market
White paper template - Sales enablement
Exclusive content
Product-led growth: The rise of the user | OpenView
Product marketing and user research: From chaos to clarity | Canva
Does product marketing deserve a new name? | Cowbell Cyber
Building a product marketing team from scratch | Microsoft
OnDemand
Product Marketing Summit, Amsterdam | Catch up with all the action from the Product Marketing Summit, Amsterdam. Elevate your role and amplify growth with the likes of Deliveroo, Booking.com, Klarna, and more.
Reports
State of Competitive Enablement report 2022
April 2022
Templates and frameworks
How to reduce your churn rate - Sales enablement
New user email templates - Onboarding
Exclusive content
Data-driven storytelling that actually resonates | Trello
From zero to something: Bootstrapping product marketing | Crane Venture Partners
Why should a start-up invest in sales enablement? | Ometria
Which methods can you use to instill an awesome customer-first approach? | Amazon
The dark arts of data: From sales training to sales productivity | LogicMonitor
OnDemand
Customer Marketing Summit | Catch up with all the action from the Customer Marketing Summit. Master retention and amplify growth with the likes of Google Cloud, Salesforce, Meta, Adobe, and more.
Product Marketing Summit Denver | Catch up with every session from the Product Marketing Summit Denver and hear from the likes of Square, Slack, Instacart, Cameo, Adthena, and more.
Reports
The State of Go-to-Market Report 2022
Head-to-Head: The Competitive Intelligence Playbook 2022
March 2022
Templates and frameworks
Social Media Guidelines - Go-to-Market
Marketing metrics - Go-to-Market
Exclusive content
How to build a customer success toolset with a limited budget | Seenit
Diversity and inclusion in product marketing | Audible & Facebook
3 ways product marketers can accelerate revenue with tailored demos | DemoStack
How to know your consumer in market research and win big | Vancery
OnDemand
Developer Marketing Summit | Catch up on every session from this year's Developer Marketing Summit. Hear talks from the likes of Google, LinkedIn, WhatsApp, Amazon, and more.
February 2022
Templates and frameworks
Customer retention survey - Sales enablement
Follow-up emails for non-responsive prospects - Sales enablement
Exclusive content
How to foster collaboration between sales and product marketing | Talview
Why establishing your product hierarchy is critical to defining a value prop | Eventbrite
Building product principles | Arion
5 tips on how to scale your advocacy program | Scandit
On Demand
Product Marketing Summit Austin | Catch up from this year's summit and hear from the likes of Canva, Salesforce, Dell Technologies, and Ansys
Product Marketing MisUnderstood | Catch up on every session from Product Marketing MisUnderstood, and hear from the likes of Intercom, Crayon, Intuit, and Dropbox.
January 2022
Templates and frameworks
Campaign planning template - Go-to-Market
Value proposition research questions - Positioning
Exclusive content
Shift left: Transitioning from product marketing to customer marketing | Cisco
Product marketer- service provider or master of the universe? | DigitalOcean
Everything a product marketer needs to know about sales enablement | Salesforce
Challenges in product marketing recruitment & how to overcome them | LinkedIn
December 2021
Templates and frameworks
Churn rate prediction framework - Sales enablement
Time to value (TTV) framework - Onboarding
Exclusive content
A PMM's journey to launching a new category | Quantum Metric
Prioritizing personas as an investment in building a comprehensive lifecycle framework | Sovos
The science of product marketing | Achievers
A/B testing: your ticket to defining high intent customers for funnel acceleration | Toast
OnDemand
Product Marketing Trailblazers | Hear talks from the likes of Google, SoundCloud, Miro, Square, and more.
Product Marketing Fundamentals courses
Product Marketing: Fundamentals
Positioning & Messaging: Fundamentals
Sales Enablement: Fundamentals
Free access to an in-person summit
Your ticket to an in-person summit
November 2021
Templates and frameworks
CI for Sales and CS: Training exercise | Sales enablement
How to improve trial-to-subscription conversions | Onboarding
Exclusive content
Challenges in Marketing and Perception to Developers | Wix
Winning on all fronts: the CI backbone for every department | Crayon
Product marketing playbook for sales enablement | Saleshood
How to scale messaging in five clicks | Contentful
OnDemand
Product Marketing Summit London | Hear talks from the likes of April Dunford, and brands like Meta, Expedia, Group, and more.
October 2021
Templates and frameworks
CI for Sales and CS: Battlecard template | Sales enablement
Product upselling email template | Sales enablement
Exclusive content
Product marketing at category-leading companies | Peloton Interactive
Why product marketing deserves a seat at the strategy | Punchh
How to scale messaging in five clicks | Contentful
How to write a killer value proposition | Aventi Group
OnDemand
Masters of Product Marketing | Learn from brands like Facebook, Audible, Gong, Calendly, LinkedIn, and more.
September 2021
Templates and frameworks
CI for Marketing: Competitive positioning reference doc | Positioning
OKRs canvas | Go-to-Market
Exclusive content
Developing personas the right way | Veeam Software
How to develop your sales enablement team | Square US
What product marketers need to know about engaging developer audiences | HERE Technologies
Product marketing driven innovation | Albertsons Companies
OnDemand
Customer Marketing Summit | Learn from the likes of Facebook, Toast, DocuSign, Sage, and more.
August 2021
Templates and frameworks
Customer experience map | Sales enablement
Product requirements document template| Go-to-Market
Exclusive content
Fit to win and scale: how sales enablement & buyer enablement complement each other | IBM
Clarifying your role as a product marketer | Workday
Sales enablement and technology | Sage
Mars and venus research: market insights, meet data science | Tru.ID
OnDemand
Product Marketing Festival APAC | Catch up on every single session from the 2021 Product Marketing Festival APAC.
July 2021
Product marketing learning paths
Templates and frameworks
Value proposition slide deck
Client pitch deck
Exclusive content
Enriching personas with jobs-to-be-done | What3Words
Product marketing's influence on the product roadmap | Conductor
OnDemand
Developer Marketing Summit | Hear talks from the likes of Google, Stack Overflow, TomTom, Wix, MuleSoft, and more.
June 2021
Product marketing learning path
Templates and frameworks
Value proposition template
Exclusive content
How to align product marketing with your company objectives | Babbel
How to build products that meet customer needs | Coinbase
May 2021
Templates and frameworks
Data request form template
B2B segment profile interview questions
Exclusive content
A go-to-market for all | Amazon Web Services
Product marketing toolkits
Research toolkit | Everything you need to embody the voice of the customer.
Competitive intelligence toolkit | Crush your next competitive intelligence project.
Persona toolkit | Nail your personas. Propel your product.
Positioning toolkit | Hit a home run in your next positioning project.
Messaging toolkit | Make a mark with your next round of messaging.
Go-to-market toolkit | Hit your next launch out the ballpark.
Pricing toolkit | Everything you need to nail your pricing strategy.
Sales enablement toolkit | Step up your sales enablement game. Learn from the best.
Product marketing learning paths
Sales enablement learning path | Continue your professional development with this 7-week sales enablement program.
April 2021
Templates and frameworks
CAB strategy one-pager
Segment sentiment audit checklist
Segment hypothesis worksheet
Exclusive content
Product marketing in the industry that started it all | RBC Ventures
Data and CI for product innovation: enterprise vs. startups | GoDaddy
Creating effective marketing demo presentations | Talkdesk
OnDemand
Customer Marketing Summit | Learn from the likes of Slack, Adobe, Zendesk, Dropbox, and more.
PMM Talks | Catch up on sessions from leading experts in the field, including Crayon, Klue, Unbounce, Velocity, and more.
Product Marketing Festival | Hear from the likes of Uber Eats, Avalara, Peloton, Adobe, Gong, and more.
Science of Product Storytelling | Learn secrets for Storytelling success from expert Elliott Rayner, Head of Product Marketing at Babbel.
Strategic Product Marketing | Q&A with positioning maestro April Dunford.
March 2021
Templates and frameworks
PMA marketing mix framework
Pricing strategies framework
Product roadmap framework
30, 60, 90 day plan
Exclusive content
The art and science of storytelling | Extreme Networks
We do what here?! Best practices for sales enablement | Precisely
Crush CX with human-centered design | Tivo
Mind the gap: bridging the divide between sales & marketing | Centro
February 2021
Templates and frameworks
Customer journey map
Cross-sell template
Exclusive content
Jumpstart product adoption with these demand gen tactics | LinkedIn
Competitive intelligence 101 | Formstack
Principle-based product marketing | PRA Health Sciences
Unique challenges of product marketing in legal technology | Everlaw
OnDemand
Product Marketing Rendezvous | Catch up on talks from the likes of LinkedIn, WhatsApp, and Salesforce
January 2021
Templates and frameworks
Converting freemium users to paid users
Porter's Five Forces
Exclusive content
Friction points in product marketing | Morningstar
Product marketing strategies for analyst relations | Jira Align
How feedback leads to more effective, data-driven marketing messages | Unbabel
The art of not launching a product | Sprout Social
December 2020
Templates and frameworks
Competitor SWOT analysis
New Product project planner
Exclusive content
Take your product marketing team to the next level | Narrative Science
Inspiring the next (cloud) generation of users | IEGL Technology
Better together: how technology partnerships drive happiness | RingCentral
Adventures of building a product marketing team | Flatiron Health
Augmenting product marketing: launching a new product inside a billion-dollar company | Duck Creek Technologies
OnDemand
Product Marketing Off-Piste | Learn from 50+ PMM innovators from orgs such as IBM, Uber, Zendesk, PayPal, and Klarna.
November 2020
Templates and frameworks
Product demo checklist
Pricing increase email templates
Guide to pricing models
Exclusive content
What product marketing can learn from brand strategy | Quizlet
Educating the next generation of your sales organization | Shopify
Becoming a translator for the C-suite | Google Cloud
8 tips for effective win-loss analysis | Clozd
October 2020
Templates and frameworks
Market sizing template
Sales confidence survey questions
Exclusive content
The 5 key ‘personas’ behind an award-winning go-to-market team | G2
Connecting content to your bottom line | Precisely
TL;DR: simplifying your message for maximum impact | Samsung Ads
How product marketers can get a seat at the pricing table | Demand Metric
September 2020
Templates and frameworks
Competitor Intelligence checklist
Win/loss email invite templates
Product marketing career table
Exclusive content
Improving conversion (and LTV) by adding steps to checkout | Bespoke Post
How to improve your conversion funnel without changing your product | Vivint Smart Home
Building a bridge between marketing and sales | Oracle
The enablement imperative | Highspot Inc.
Disruptive GTM strategies for exponential growth | Twilio
OnDemand
Strategic Product Marketing | Q&A with April Dunford, Founder of Ambient Strategy and Author of Obviously Awesome, and Marcus Andrews, Director of Product Marketing at pendo.io
Masters of Product Marketing | Catch-up on our 10-week extravaganza featuring elite product marketers, the cream of the crop - the Masters of the industry.
August 2020
Templates and frameworks
Storytelling template
Storytelling example
Product demonstration checklist
Exclusive content
Product launch and land: answering the what, why, when, and how | Dropbox
GTM strategy - 0 to 60 in one quarter | Asana
Driving innovation as a product marketer | DocuSign
Method marketing: immersing yourself with your target audience | Level Ex, Inc.
July 2020
Templates and frameworks
Product launch tiers
Sales Enablement maturity model
Exclusive content
How to nail product positioning when your company needs a refresh | MarkLogic
Establishing the product marketing function: how to help younger organizations realize the value | Lyft
How to craft KPIs for a killer competitive program | D-Wave Systems
Aligning your product marketing with the rest of your company | Calendly
June 2020
Templates and frameworks
Win/loss email invite templates
Sales playbook template
Exclusive content
Using your product to accelerate growth: a product marketers guide to product-led growth | Gainsight
What’s in a name? Adding method to the madness | Lyft
Ways to grow your (product) marketing career | Optimizely
Being customer-focussed at a product first organization | Shopify Plus
OnDemand
Product Marketing Festival | Relive the festival spirit and tune into talks from IBM, Privy, Adobe, Dropbox, Zuora, and more.
May 2020
Templates and frameworks
Guide to pricing models
What is product marketing slide deck
Objection handling script
Exclusive content
How to incorporate the voice of the customer into your product marketing strategy | Amazon
Change tack and move from features to what customers really care about | Juvo
4 ways to sharpen your go-to-market focus with customer segmentation | InsideView
April 2020
Templates and frameworks
Buyer funnel [stages + tactics]
Sales email templates
Exclusive content
Developing a product marketing strategy for a freemium product | HubSpot
Building a data-driven win-loss program | Toast
Built to scale: product marketing at Uber | Uber
Beyond the roadmap: creating differentiation through product marketing love | Deliveroo
Pricing and packaging pricing roadmaps to help grow revenue | Zuora
March 2020
Templates and frameworks
Jobs-to-be-done canvas
Competitor Intelligence checklist
Exclusive content
Successful product marketing at companies of every stage | InVision
Simple strategies to cut through the noise and engage sales | Mirakl
Developing a product marketing strategy for mobile apps | Etsy
Marketing VR apps: lessons from Facebook’s experiences | Facebook
February 2020
Templates and frameworks
SMART template [blank]
SMART template example
Exclusive content
How to become a product marketing scientist | Morningstar
Why PMMs should start thinking like CEOs | Zscaler
January 2020
Templates and frameworks
Pricing increase template
Sales one-pager template
Sales one-pager example
Exclusive content
Turbocharge your growth with segmentation | Unbounce
How to become a strategic partner in 90 days | Twitter
And there's more... 😏
In addition to additional templates, frameworks, and exclusive articles, you'll get access to a catalog of content that’s reserved strictly for PMA members, including:
Product Marketing World | Sydney
Product Marketing World | Austin
Product Marketing World | Chicago
Product Marketing World | London
Product Marketing World | New York
Product Marketing World | Boston
Product Marketing World | San Francisco
Sign up for your PMA membership plan now and access whole lot of content and a whole lot of product marketing expertise.
Product marketing insider
Thank you for subscribing
Level up your product marketing career & network with product marketing experts.
An email has been successfully sent to confirm your subscription.
Follow us on LinkedIn
.svg?v=3c4c23cd72)